The offer in one sentence
Collect repeated questions, prepare concise draft answers, verify every claim with the owner, publish an organised FAQ page, and maintain it monthly.
Start costMostly free
Best clientsService businesses
First package15–25 answers
Core ruleVerify everything
What the client receives
| Deliverable | What it contains | Approval needed |
|---|---|---|
| Question inventory | Repeated questions grouped by booking, pricing, process and policies | Staff confirms these are real |
| FAQ page draft | Clear answers with useful links and next steps | Owner verifies every answer |
| Staff answer sheet | Consistent short replies for email or messaging | Owner approves wording |
| Monthly update | New questions, changed policies and outdated-answer checks | Owner approves changes |
Step-by-step workflow
- Choose a low-risk niche. Start with cleaners, photographers, tutors, repair businesses or other services you understand. Avoid medical, legal and financial advice.
- Collect real questions. Ask the owner and staff what customers repeatedly ask by phone, email, chat and in person.
- Gather approved source material. Use the business website, price list, booking rules, service area, refund policy and owner notes.
- Remove private information. Do not paste customer names, messages, contracts or confidential business data into public AI tools.
- Draft with AI. Ask for concise answers based only on the supplied facts. Mark missing facts instead of guessing.
- Verify line by line. Check prices, times, locations, guarantees, policies and links with the owner.
- Organise for scanning. Group answers by intent and place the most important action near the top.
- Publish and test. Add the approved page, check mobile readability and verify every link.
- Offer maintenance. Review questions and changed policies monthly or quarterly.
AI is the drafting assistant, not the source
NIST recommends reviewing and verifying sources and citations in generative-AI outputs. The SBA also advises small businesses to understand both AI benefits and risks. Build your service around this verification work.
A safe free-tool stack
- Collection: Google Forms, Docs or Sheets for staff questions and approved facts.
- Drafting: A free AI chat, instructed to use only supplied facts and flag missing information.
- Editing: Google Docs with comments and owner approval.
- Publishing: The client's existing website editor or a handoff document for its developer.
- Tracking: A simple sheet with question, answer, source, approval date and next review date.
How to price the first package
Quote by deliverables and complexity, not by imaginary AI-powered results. A small pilot can include one interview, 15–25 verified answers, one revision round and a handoff document. Charge more when the client has multiple locations, languages or complex policies.
Important limits
- Do not promise Google rankings or FAQ rich results. Google says structured-data features are not guaranteed to appear.
- Do not invent testimonials, policies, guarantees, prices or opening hours.
- Do not present an AI-generated answer as professional medical, legal or financial advice.
- Do not upload confidential customer or business information without appropriate permission and safeguards.
- Keep a source and approval record for every answer.
Finding the first client
- Find a business whose website leaves common booking or service questions unanswered.
- Prepare a five-question sample using only public, verifiable information.
- Show the owner where facts are missing and ask for corrections.
- Offer a clearly scoped pilot; never promise sales or rankings.
- Turn the approved pilot into a monthly maintenance package.